Massaged Purple Cows

Massaged cows which have been fed on beer create something called wagyu beef that features in the £85.50 sandwich sold in Selfridges department store in London. They've only sold eleven apparently, but boy have they garnered a lot of publicity for a department store.

The meat will be flown in from Chile to Heathrow at 5.30am every day to ensure it is as fresh as possible but I wonder for how long.