Searching For Simplicity.

Google has shown that the key to online search is user simplicity and Ask.com's reformation has certainly featured a move to a visually similar homepage.

So, I was surprised to open my paper this morning and find their verbose vertical ad covering 70% of the sheet and comprising a list of "10 very reasonable reasons to challenge Ask.com" - aka 10 reasons that nobody but a bewildered marketing devaint would choose to examine.

Advertising that's harder to consume than the product - that's a first!