The Marketing Wisdom Of Kid Rock?
When the song's bigger than the trend, you can't go wrong.
When the trend's bigger than the song, those are the people who fall by the way-side.
posted by john dodds @ 5:39 AM
Make Marketing History
The views of a marketing deviant.
Monday, June 07, 2010
When the trend's bigger than the song, those are the people who fall by the way-side.
Make Marketing History
The views of a marketing deviant.
About Me
- Name: john dodds
Marketing/Business Consultant with background in public and private sector businesses in UK and US including most consumer media industries. E mail: jcdodds [at] gmail [dot] com
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1 Comments:
Very true. One hit wonders are usually those where the song overtakes the artist.
It's one of the reasons why a lot of indie bands semi-release one track then release BIG single two, then re release single one. It makes the band seem big not just the track.
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